![]() An April report from SensorTower, a mobile app market intelligence firm, found that TikTok has surpassed two billion downloads globally this year. Children aged four to 14 in the United States, United Kingdom and Spain now spend an average of 80 minutes per day using the app, putting it on par with YouTube. TikTok, which is currently owned by Chinese firm ByteDance, has had a monster 2020 so far, setting a record for the most downloads in a single quarter. Combating these will require any new owner to make a significant investment in beefing up the site’s moderators and implementing new standards and practices to avoid damage to the brand. For the scope of my research, however, I’ve chosen to focus on a plethora of advertising-related scams. In addition, we’re already seeing attempts to use the platform to spread misinformation and disinformation related to the U.S. With a third of its users aged 14 and younger, it’s ripe for exploitation of minors. The platform raises myriad concerns for a prospective U.S. What I found confirms my suspicions that TikTok truly is the Wild West of social media. Even if these considerable hurdles are surmounted, my research over the past seven months reveals some additional challenges a new owner might face in moderating activity on the popular video sharing app. ![]() However, legal and regulatory challenges are making an already complex negotiation process even more challenging. ![]() Tech giant Microsoft and retail giant Walmart are weighing a joint bid to acquire the businesses and Oracle is also reportedly considering throwing its hat in the ring. The fate of TikTok’s operations in the U.S., Australia and New Zealand has been a topic of international interest for the past several weeks. ![]() TikTok’s popular “#ForYou” page has become a habitat for scammers peddling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more. ![]()
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